Taiwanese tech company, Asus or Asustek is positive that it will be going big in terms of sales and new products for this year. Focustwaiwan.tw reports that that Asustek Computer Inc.’s CEO is planning to release new Ultrabooks in 2012 that are relatively priced for consumers to achieve higher sales revenue for this year.

Since this year is about thinner, sharper, sleeker and faster performing laptops, Asus plans to ride the waves of competition by creating a series of new products to meet the demand in each price segment which will boost the company’s sales in turn. Asus CEO, Jerry Shen stated last February during an investor conference that Asustek will release “models priced at 799 US dollars. Some models are also likely to be priced at 699 US dollars.” There were also various reports that Asus will be updating Ultrabooks like UX221 and UX31 (which were released in May last year) with exciting specs that are sure to get people to sell old laptops for cash. Reports about a Full HD Display for an 11.6-inch Ultrabook laptop may be in store for tech loving geeks in May of this year.

Other specs that may come your way are backlit keyboards and new and better hard drives for lower prices. There were a couple of rumors circulating that the new and updated Asus UItrabooks will probably be getting Intel’s Ivy Bridge too since the said processor is due to be released in April this year. Meanwhile, Asustek has also reported that shipments for its first generation Ultrabook called “Zenbook” have been good during the first quarter of the fiscal year with casing supplies returning to normal operations. The CEO also said they are expecting a higher shipping rate for the Zenbooks for the second quarter and they are hoping that the said product would reach 15 to 20 percent of the total notebook shipments for the year 2012.

Having been dubbed the fifth best PC maker in the world, the Taiwan based company is keeping their fingers crossed for a better Q2 for the Zenbook (with hopes of getting the sales revved up to a higher rate than the first three months of release). The company is also setting the bars high by forecasting 18 million notebooks in 2012 from its former 14.7 million shipments last year. The company is also targeting to sell 3 to 4 million Ultrabooks this year.

On the other hand, Asustek did not release any new Ultrabook like Acer Inc. did during the CES 2012 in January but they did unleash a new tablet PC. And not just any other tablet, it’s actually the first ever quad-core tablet in a 7 inch frame, running in Android OS and is named “Eee Pad MeMO.” The said tablet will be released on the market during the second quarter. With a price of 249 US dollars, this tablet will definitely makes old laptop people want to sell old laptops for cash soon.